As expected it went live a little earlier and they've got my $89 already!
There is no app yet available for my Samsung TV but the Xbox One X app was available so I logged in through there and it works beautifully. No log in or set up dramas here so far (might be different tonight when I get home to watch Mandalorian ep 1 and 2!).
Looks like the content I want is all there but need to explore more later.
Off to work now so no watching - boo!!!